Amnesty International Uses Social Media to Attack Shell

Human rights group Amnesty International is launching a social media campaign on Facebook, Twitter, MySpace and through bloggers, designed to raise money for a full page ad buy attacking oil company Shell in a UK national newspaper.

According to an article in the Guardian Newspaper:

“Amnesty’s full-page ad, which is being timed to coincide with Shell’s annual general meeting on 18 May, attacks the oil company for alleged environmental transgressions in the Niger Delta region of Nigeria.”

All politics aside, there are a few things I really like about this campaign from Amnesty.

Clear Goals

The proposition is simple: Donate money, help Amnesty buy a nationwide newspaper ad, and stick it to man. The audience is presented with specific requirements and a clearly spelled out reward.