SMX London Part 5 – Understanding the Needs of a Searcher

(GSINC‘s Gareth Davies couldn’t resist the lure of SMX London and took excellent notes while he was there. Part 1, Part 2, Part 3, Part 4)
understanding searcher needs at SMX panel profile photos

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Understanding the needs of a searcher
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On the morning of day two I made my way to the first session of the day. The first person up to speak to us was Gord Hotchkiss from Enquiro. Gord had a charismatic style and even though it was first thing in the morning, he knew how to engage his audience.