MySpace Exec: Embrace Fan Networks

Captain CrunchJay Stevens, MySpace‘s vice president of international online marketing, recently said that corporations should embrace fan sites on networks like MySpace and Facebook versus seek legal action against them. His comments come during a panel at MediaPost’s Email Insider Summit.

Sitting with Stevens on the panel was Karla Venell, the manager of database and email marketing at General Mills. Vernal says, “most of the (fan sites are) probably good for us.”

When speaking about the folks that create brand centric fan pages Stevens says, “The best thing to do is empower those individuals as much as possible and engage with them.” He then goes further to say, “They like the attention and notoriety that comes with being a brand ambassador.”

Tips From Karl Havard For Brand Engagement Via Social Media

By Joe Hall

Karl Havard from Propellernet just wrote a really great article called “Top ten tips for brand engagement via social media“. You can really tell that Karl has a very polished understanding of social media. I think it would be smart for everyone to go read Karl’s article. However, I am going to highlight a few of my favorite parts.

Before Karl got to his list of tips he laid out 5 common themes from his research. One stuck with me.

Less innovative and early adoptive brands see getting involved with social media as “high risk” to the business. I would argue that the risk of not getting involved is much higher.