After yesterday’s firestorm, I feel the need to clarify a few things and then explain what I mean by branding.
1) Was I linkbaiting? No. Telling the truth as I see it even when it is unpopular is not necessarily linkbaiting. I do have a small gift for provocative titles though.
2) Do I really believe what I said? Yes, every word. Some people seem to find it stunning that I would actually believe what I wrote. Trust me when I say I do believe it.
3) Do I know what I am talking about? You can be the judge of that. I have been pretty successful selling online for ten years though.
4) Can a small company actually brand themselves? Yes, and if you keep reading, I will tell you how.