Legally Speaking – Legal Stuff for SEMs – SMX West

A session on the legal aspects of search and domains was an interesting addition to this years’ agenda. Moderated by Sarah Bird and featuring a selection of legal experts, a range of topics relating to search and affiliate marketing were placed under scrutiny.

Travis Crabtree – Looper Reed & McGraw, P.C

First up was Travis Crabtree. Travis outlined the 2 key criteria that must exist for a case to exist in respect to ‘misuse of Trademarks’. Those two things were either a use in commerce must occur, or that there must be consumer confusion. However differences did exist between California courts and those of New York.