Digg’s Lack of Ad Targeting is Hurting Revenue

By Trisha Lyn Fawver

Will they or won’t they sell social news site Digg?  It’s been on the rumor mill for years, whether it’ll sell to Yahoo or Google, no one can tell.  But I can tell you one thing – you can’t sell a sinking ship, and with Digg’s Miserable Business as reported at Silicon Alley Insider – they might need to launch a life boat or two.

I’d hope a site with the advantage of having over 20 million unique visitors each month would be apt enough to monetize the site wisely, but it seems with their recent losses in the millions of dollars, they’re certainly not making themselves attractive for any acquisition offers.  Here are the numbers BusinessWeek got a hold of: