Analysis of the Little Gordon Campaign for Caterer.com

By Kevin Palmer

One of my favorite things about social media is to see how marketers use it and to examine the strategies that are behind a campaign. Last fall Totaljobs Group Ltd ran a campaign for one of their properties Caterer.com. The concept of the campaign was a video series about Little Gordon (videos contain strong language), a play on the reality television show cooking host and star chef Gordon Ramsey. The campaign hit the right marks with these videos. They look really good, they are concise, they have a tinge of controversy but most of all they are funny.