Small Restaurant Owners Embrace Email Marketing

A while back, I wrote a post on Marketing Pilgrim about online marketing in India. That very same day, and through no conscious decision, I decided to eat at Tarka, my local Indian restaurant. While sitting at the table enjoying naan and chicken kabobs I noticed a card on my table that said

Join our email list and get 10% off your next visit. Use our free wifi to sign up now!

To be fair, I wasn’t overly surprised to see this as Tarka is the only non-chain restaurant I know of with their own iPhone app; however, I was encouraged to see evidence that this small restaurant is engaging their patrons through email marketing and apparently they’re not alone.