This year London SES was held at the Queen Elizabeth conference centre in Westminster. The London show attracted attendees from all over the UK, Europe and Asia making SES a hub for both European and international SEOs. The 2011 event showcased some excellent speakers who covered a range of topics from link building to conversions.
Here are our 35 top tips from the London show.
1. Content Marketing:
“You need to understand what your customers want. What do they want to consume? What do they want to learn from or share?”
Lee Odden – www.toprankblog.com
“Rich content can open doors for influencing customers and clients, it can draw in business, attract talent and save costs on recruitment. It can also make money from marketing partners”