by Peter Young
In a move that will surprise few within the industry Google have announced two new features within the Google search results, first an expanded list of related searches and second the rollout of extended snippets—both of which could affect search behaviour quite significantly.
Firstly, Google have announced the deployment of a ‘new technology’ that better understands concepts and relationships associated with a query. This technology will allow Google to offer a greater number of related searches to users via the search results (found at the bottom/top of certain searches).
For example, if you search for [principles of physics], our algorithms understand that “angular momentum,” “special relativity,” “big bang” and “quantum mechanic” are related terms that could help you find what you need. Here’s an example (click on the images in the post to view them larger):