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So Google+ is slowly rolling out to the public. If you haven’t gotten access yet, you should very soon. One of my favorite aspects of Google+ is it gives its users the ability to share and publish various types of content without jeopardizing its fundamental design and feature set that sets it apart from its competitors. In other words, it gives its users the ability to express themselves without ruining the experience for everyone else. This is where MySpace and later Facebook ultimately failed.
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13 Quotes of Note From SMX London
posted on May 19, 2011
SMX hit London this week and Marketing Pilgrim writer Gareth Davies was on hand to capture 13 of the most notable quotes by this year’s speakers. So here they are.
1. Why does page speed matter?
“Because Google has announced – let’s make the web faster”
Richard Baxter – Seo Gadget
2. Twitter advertising
“Promoted Tweets with no targeting cost…$80,000 a day!”
Martin Macdonald – OMD Group
3. Bing
“Bing sucks at broad matching. Don’t expect Bing to recognise broadly matched synonyms like Google”
Daniel Ruby – Chitika
4. FaceBook
“Facebook exists to keep people on Facebook…they only give lip service to Bing”
Daniel Ruby – Chitika
5. Bing/ Yahoo traffic
by Starbucks Takes the Prize for Top Brand on Facebook
posted on July 15, 2010
What do Family Guy, Lady Gaga and President Obama have in common? They’re three of just a handful of Facebook fan pages with more fans than Starbucks. The coffee giant has just crossed the 10 million mark making them the most popular brand on Facebook, beating out Coca-Cola by several million.
What’s the secret to their success? Media Post News says it’s a steady stream of promotions.
“Last July, it added 200,000 fans in one week through its Free Pastry Day promo, allowing fans to print out coupons for complimentary confections with a beverage purchase.
More recently, it used Facebook to run a “Taste Challenge” tied to the rollout of its VIA instant coffee, offering participants a free brewed coffee on their next visit and a $1 off a VIA purchase.”
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Amnesty International Uses Social Media to Attack Shell
posted on May 11, 2010
Human rights group Amnesty International is launching a social media campaign on Facebook, Twitter, MySpace and through bloggers, designed to raise money for a full page ad buy attacking oil company Shell in a UK national newspaper.
According to an article in the Guardian Newspaper:
“Amnesty’s full-page ad, which is being timed to coincide with Shell’s annual general meeting on 18 May, attacks the oil company for alleged environmental transgressions in the Niger Delta region of Nigeria.”
All politics aside, there are a few things I really like about this campaign from Amnesty.
Clear Goals
The proposition is simple: Donate money, help Amnesty buy a nationwide newspaper ad, and stick it to man. The audience is presented with specific requirements and a clearly spelled out reward.
by A Higher Education in Social Media
posted on March 30, 2009
By Trisha Lyn Fawver
Forget spending years in grad school toiling away on an advanced marketing degree. Birmingham City University in the UK is going to begin offering a MA course in Social Media. All you social media junkies out there, grab your backpacks and passports!
Jon Hickman, the course convener, had this to say about the year-long program:
It’s not for freaks or IT geeks, the tools learnt on this course will be accessible to many people.
During the course we will consider what people can do on Facebook and Twitter, and how they can be used for communication and marketing purposes.
There has been significant interest in the course already, and it will definitely appeal to students looking to go into professions including journalism and PR.
More Bad News for MySpace
posted on January 28, 2009
By Danny Brown
In a move that won’t surprise as many people as it would have this time last year, Fox Interactive Media has announced it will be cutting its workforce by as many as 100 jobs. Fox is the parent company of social network site MySpace as well as Photobucket and various mobile sites.
The move, which accounts for 5% of employees across the board, is another sign that MySpace and Photobucket are falling increasingly behind in the social networking battle. With Facebook and Flickr taking away much of the core audience of Fox Interactive’s babies, the signs aren’t good for Tom Anderson and his friends.
But is it such a surprise?
Twitter Mania Takes Hold in the UK
posted on January 26, 2009
By Peter Young
According to Hitwise data released on January 21st this year, Twitter usage in the UK has increased 10 fold in just 12 months – with celebrities such as Steven Fry, Jonathan Ross, John Cleese and Richard Branson even joining the ever increasing list of Twitterers. This follows hot on the heels of Hitwise announcing Twitter usage has overtaken that off Digg in the US.
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