Facebook Sues Power.com

It wasn’t long ago that we reported on Power.com‘s expansion into the North American market. The social networking aggregator that allows users the ability to navigate and participate in multiple social networks at once, now finds itself in hot water with social networking giant Facebook.

Court documents filed December 30th reveal that Facebook is suing Power.com for a host of reasons including copyright infringement, violations of terms of service, and the scraping of what they consider “proprietary data,” which I assume is user information. It appears the mere inclusion of Facebook into the Power.com site is not at issue, but rather the fact that Power.com did not use Facebook’s public API. As of now Power.com has removed every mention of Facebook from its site.

Social Media: Failure to Launch

By Peter Young

Social Media is a name on many peoples’ list, and a channel on many advertisers’ marketing plans – however – as many advertisers have recently found – it may not necessarily be the most effective channel in terms of direct response.

Certainly the research would suggest the potential traffic is there. Research suggests that around 60% of Americans use social media sites, with around three quarters of this figure visiting a site at least once a week. That by itself would suggest that there is a significant branding opportunity alone via social media sites, so what are the problems?

Men More Likely to be on LinkedIn, Flickr

Last month I posted about patterns between men and women and their patterns of making friends on social networking sites. Rapleaf has another study that gives more insights into which sites are popular between the sexes and across age groups.

People on social media sites are usually in the age range of 14 to 24 years old. Rapleaf’s study focused on 49.3 million people in their database who are aged 14-74. They found a total of 120 million profiles on social networking sites and most people average having profiles on 2-3 different sites.

Here are some findings:

  • Women are more likely to be on Myspace and Facebook. Especially the younger crowd, age 14-24 (the 14-24 year old demographic represents 65.5% and 66.25% of total users respectively).