Where the Rubber Meets the Road: B2B Companies Struggle to Find Their Fit with Blogging

There’s been a lot of discussion recently about how to measure the value of blogging, including in B2B organizations. Forrester Research recently released a study entitled “How to Derive Value from B2B Blogging,” and it contained many valuable insights into the state of B2B blogging and its adoption today.

Some key findings from the report include:

  • While adoption of corporate blogging has been growing over the past few years, the number of new blogs established in 2007 took a nose dive.
  • Corporate bloggers can’t seem to keep the conversation going. The challenge for many B2B marketers seems to be that writing for a blog is often more conversational, while many B2B marketers have been trained to write with a strictly business or technical focus.