Digg’s Lack of Ad Targeting is Hurting Revenue

By Trisha Lyn Fawver

Will they or won’t they sell social news site Digg?  It’s been on the rumor mill for years, whether it’ll sell to Yahoo or Google, no one can tell.  But I can tell you one thing – you can’t sell a sinking ship, and with Digg’s Miserable Business as reported at Silicon Alley Insider – they might need to launch a life boat or two.

I’d hope a site with the advantage of having over 20 million unique visitors each month would be apt enough to monetize the site wisely, but it seems with their recent losses in the millions of dollars, they’re certainly not making themselves attractive for any acquisition offers.  Here are the numbers BusinessWeek got a hold of:

2008 – The Year of the iPhone, 2009 the Year Mobile Marketing Finally Goes Mainstream?

By Peter Young

Mobile marketing is often been forecast as the next big thing, however it has often been the case of ‘always the bridesmaid and never the bride’—as mobile marketing campaigns often failed to deliver.

However in 2008, we have started to see a change. Mobile marketing investment is certainly on the increase. Many organisations previously have been reluctant to invest or merely dipping their toe in the water, now have seen increased traffic volumes and ad networks establishing themselves with media buyers.

Google Search Suggest Gets Sponsored Listings and More

by Rene LeMerle

It’s started—Google’s working overtime to ensure that their billions in advertising revenue continue irrespective of global economic conditions. Their strategy: place sponsored listings everywhere.

Last month reports came out that Google was adding sponsored listings to its finance site with plans to include advertising on Google News in the not too distant future.

Well now Google are testing the placement of AdWords ads in its recently launched Search Suggest, which appeared in August this year after years of testing in Google Labs. Google Suggest is “a search feature that provides real-time suggestions while you search.”

Danny Sullivan has collected screen shots of the various Search Suggest Sponsored Listing incarnations that Google are testing which include Title and Link only ads, conventional ads, ads at the top, ads at the bottom and variations in between.

Google Testing More New Features: Enhanced Listings, Pagelinks, and Spelling Corrections

Man, I feel like my favorite search engine is going through puberty! So many awkward changes! Yep that’s right, it appears that Google is once again planning on changing the way it displays search results. Danny Sullivan reports on three changes that are currently being tested live. This news comes in just a few weeks after other major changes have been implemented.

Enhanced Listings

These are listings that contain price ranges and ratings of different products and services from businesses that include this type of information on their site. So far only Yelp, Citysearch, CNET, TripAdvisor and Download.com are a part of the testing phase. One would assume that when this feature launches to the public it will be available to any site that has reviews and price ranges with in content. Danny says that this feature is similar to Yahoo’s Search Monkey.

Ka-Pow! Google Packs a Punch with TV Ads

Google TV Ads Header Graphic
Google seem to be on a roll with upbeat ideas recently. However one of the programs that may have slipped past some in the search space, is Google TV Ads.

At this year’s Pubcon conference I was fortunate enough to bump into Stephanie Duchaine of Google, and discovered why Google TV Ads are something every marketer should know about.

The link between TV and search

The latest data from Google shows that 37% of online users who perform a search, as a result of exposure to offline content, do so from seeing a Television Ad.

The Real Google Killer

No matter what your attitude towards the Google-Yahoo-Microsoft triangle may be, such a title definitely makes you ask yourself a few questions. “The Real Google Killer”, no question mark? Nope, not this time. Yes, the real Google killer is out there and it’s only a matter of time until the inevitable occurs.

Am I referring to Microsoft? Even if they’d be willing to invest a pretty penny in order to make that happen, they don’t have what it takes at this point. What about Yahoo!? Given the way things stand financially as far as this company is concerned, they are hardly in such a position. Maybe Ask.com? You’ve got to be kidding me!