Eight Good Holiday Season Statistics for Internet Retailers

Forrester has some great statistics related to the holiday season for online retailers:

1. 61% of online shoppers prefer an e-tailer that offers free shipping. However, 49% say shipping prices do not deter them from buying.
2. Only 26% say they would pay for expedited delivery. (It was 45% last year.)
3. 55% say they shop online to find products they can’t find offline.
4. Only 18% would pay extra for gift wrapping (down from 33%).
5. The top categories for online shopper this holiday season? In order: apparel, books, electronics, gift cards and toys
6. 68% of internet users shop online or research products online. 50% of those users window shop only (research information) and then buy offline. This is interesting—it seems to indicate that only about 1/3rd of internet users are really online shoppers.
7. The higher the income, the more likely a user is to shop or research products online.
8. Here are the biggest deterrents of online shopping in order: credit card security, privacy, shipping costs, quality, return policies, delays and product availability.