2008 – The Year of the iPhone, 2009 the Year Mobile Marketing Finally Goes Mainstream?

By Peter Young

Mobile marketing is often been forecast as the next big thing, however it has often been the case of ‘always the bridesmaid and never the bride’—as mobile marketing campaigns often failed to deliver.

However in 2008, we have started to see a change. Mobile marketing investment is certainly on the increase. Many organisations previously have been reluctant to invest or merely dipping their toe in the water, now have seen increased traffic volumes and ad networks establishing themselves with media buyers.

Google Search Advertising Goes Mobile – New iPhone and G1 Targeting

by Rene LeMerle

Search advertisers can now ride the wave of iPhone and G1 mania thats engulfing the mobile world, and target the rapidly growing number of searchers on the go.

Google’s mobile team have just released a new campaign level option that allows AdWords advertisers to target iPhone and G1 mobile phone users.

The number of mobile devices that offer full web browsers is growing exponentially, making it much easier for businesses to tap into the mobile market, which Google obviously wants to dominate.

Whereas in the past, advertisers had to set up mobile ads and mobile landing pages (for best results), the new option allows advertisers to use existing text ads and destination pages on these new mobile devices.