Christine Churchill – KeyRelevence.com

Following on quite usefully from the information we had been given about the Microsoft keyword research plug-in, Christine Churchill looked at a big question ‘Why do keyword research?’

She suggested that there were a number of reasons why keyword research is so vital:

1. It is fundamental in Search Marketing
2. It can correct bad keyword choices
3. It is market research
4. Keyword research can help increase conversion rates
5. Research can also help find more niche keywords

From here Christine highlighted the main stages of keyword research process of

1. Brainstorming & discovery stage
2. Keyword expansion
3. Keyword evaluation

The brainstorming stage means a wide net can be cast and the process can be inspired by a range of activities including: