The social media sessions at SMX last year were a packed affair and this year was no exception with the subject proving equally in demand.
Jane Copland – SEOMoz
Jane told attendees that relevant link bait is not just a good idea these days but a necessity. However with the link bait explosion there were some winners and losers and this year there was noticeably a more serious tone in the air…
She cited a case study where a web based widget was originally created and used on a dating website. The widget had a link contained inside back to the source website whenever it was placed on a website.