SMX London – SEO & Social Media Marketing

The social media sessions at SMX last year were a packed affair and this year was no exception with the subject proving equally in demand.

Jane Copland – SEOMoz

Jane told attendees that relevant link bait is not just a good idea these days but a necessity. However with the link bait explosion there were some winners and losers and this year there was noticeably a more serious tone in the air…

She cited a case study where a web based widget was originally created and used on a dating website. The widget had a link contained inside back to the source website whenever it was placed on a website.

SMX London – Keyword Research Tools & Techniques

Christine Churchill – KeyRelevence.com

Following on quite usefully from the information we had been given about the Microsoft keyword research plug-in, Christine Churchill looked at a big question ‘Why do keyword research?’

She suggested that there were a number of reasons why keyword research is so vital:

1. It is fundamental in Search Marketing
2. It can correct bad keyword choices
3. It is market research
4. Keyword research can help increase conversion rates
5. Research can also help find more niche keywords

From here Christine highlighted the main stages of keyword research process of

1. Brainstorming & discovery stage
2. Keyword expansion
3. Keyword evaluation

Keyword Research process

The brainstorming stage means a wide net can be cast and the process can be inspired by a range of activities including:

SMX London Part 5 – Understanding the Needs of a Searcher

(GSINC‘s Gareth Davies couldn’t resist the lure of SMX London and took excellent notes while he was there. Part 1, Part 2, Part 3, Part 4)
understanding searcher needs at SMX panel profile photos

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Understanding the needs of a searcher
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On the morning of day two I made my way to the first session of the day. The first person up to speak to us was Gord Hotchkiss from Enquiro. Gord had a charismatic style and even though it was first thing in the morning, he knew how to engage his audience.

SMX London 2007 Conference Notes: Part 1

(GSINC‘s Gareth Davies couldn’t resist the lure of SMX London and took excellent notes while he was there. Part 1, Part 2, Part 3, Part 4)

On the morning of Nov 15th I headed down to the inaugural SMX in London held at the Hilton Metropole. The night before I had the rather dubious honour of staying in a cheap Bayswater hotel that had no internet connection, subsidence and only served up two thin pieces of cheese and bread for breakfast. So it was a joy to walk into the rather upmarket Hilton Metropole (and I vowed never to skimp on hotels again).