Amnesty International Uses Social Media to Attack Shell

Human rights group Amnesty International is launching a social media campaign on Facebook, Twitter, MySpace and through bloggers, designed to raise money for a full page ad buy attacking oil company Shell in a UK national newspaper.

According to an article in the Guardian Newspaper:

“Amnesty’s full-page ad, which is being timed to coincide with Shell’s annual general meeting on 18 May, attacks the oil company for alleged environmental transgressions in the Niger Delta region of Nigeria.”

All politics aside, there are a few things I really like about this campaign from Amnesty.

Clear Goals

The proposition is simple: Donate money, help Amnesty buy a nationwide newspaper ad, and stick it to man. The audience is presented with specific requirements and a clearly spelled out reward.

More Bad News for MySpace

myspacelogoBy Danny Brown

In a move that won’t surprise as many people as it would have this time last year, Fox Interactive Media has announced it will be cutting its workforce by as many as 100 jobs. Fox is the parent company of social network site MySpace as well as Photobucket and various mobile sites.

The move, which accounts for 5% of employees across the board, is another sign that MySpace and Photobucket are falling increasingly behind in the social networking battle. With Facebook and Flickr taking away much of the core audience of Fox Interactive’s babies, the signs aren’t good for Tom Anderson and his friends.

But is it such a surprise?

Social Media: Failure to Launch

By Peter Young

Social Media is a name on many peoples’ list, and a channel on many advertisers’ marketing plans – however – as many advertisers have recently found – it may not necessarily be the most effective channel in terms of direct response.

Certainly the research would suggest the potential traffic is there. Research suggests that around 60% of Americans use social media sites, with around three quarters of this figure visiting a site at least once a week. That by itself would suggest that there is a significant branding opportunity alone via social media sites, so what are the problems?

Men More Likely to be on LinkedIn, Flickr

Last month I posted about patterns between men and women and their patterns of making friends on social networking sites. Rapleaf has another study that gives more insights into which sites are popular between the sexes and across age groups.

People on social media sites are usually in the age range of 14 to 24 years old. Rapleaf’s study focused on 49.3 million people in their database who are aged 14-74. They found a total of 120 million profiles on social networking sites and most people average having profiles on 2-3 different sites.

Here are some findings:

  • Women are more likely to be on Myspace and Facebook. Especially the younger crowd, age 14-24 (the 14-24 year old demographic represents 65.5% and 66.25% of total users respectively).