MySpace Exec: Embrace Fan Networks

Captain CrunchJay Stevens, MySpace‘s vice president of international online marketing, recently said that corporations should embrace fan sites on networks like MySpace and Facebook versus seek legal action against them. His comments come during a panel at MediaPost’s Email Insider Summit.

Sitting with Stevens on the panel was Karla Venell, the manager of database and email marketing at General Mills. Vernal says, “most of the (fan sites are) probably good for us.”

When speaking about the folks that create brand centric fan pages Stevens says, “The best thing to do is empower those individuals as much as possible and engage with them.” He then goes further to say, “They like the attention and notoriety that comes with being a brand ambassador.”

Power.com Offers One-Stop Shop for Social Networking

By Joe Hall

Logo From Power.comOk, let me first start off by saying, Power.com is awesome! What is it? Power.com is a one stop shop for social networking and instant messaging. Think about it this way: with Power.com you have the ability to navigate and use Myspace, Facebook, Hi5, Orkut, MSN is live. Yahoo Messenger, AIM, and soon Gtalk, all at the same time.

Today Power.com will attempt to reach out to an American audience for the first time, since this Brazilian based startup first caught the attention of funding powerhouses Draper Fisher Jurvetson and Esther Dyson. And I am willing to bet that its going to go over very well.

Consolidating Web 2.0 services is a hot trend at the moment with companies and tools such as pidgin and friendfeed helping manage a barrage of different networks and protocols.

Ka-Pow! Google Packs a Punch with TV Ads

Google TV Ads Header Graphic
Google seem to be on a roll with upbeat ideas recently. However one of the programs that may have slipped past some in the search space, is Google TV Ads.

At this year’s Pubcon conference I was fortunate enough to bump into Stephanie Duchaine of Google, and discovered why Google TV Ads are something every marketer should know about.

The link between TV and search

The latest data from Google shows that 37% of online users who perform a search, as a result of exposure to offline content, do so from seeing a Television Ad.