Austin, TX based Convio has released their 2010 “Online Nonprofit
Benchmark™ Study”. This study was released by Convio as a guide for nonprofit marketers to get a better understanding of their online marketing efforts and also includes some really interesting data.
According to Convio, nonprofit web traffic grew from 2008 to 2009, but at a slower rate of 6%. This was a sharp change from double digit growth in previous years. Convio also found that conversion rates for nonprofits (visitors to newsletter subscribers) fell to 2.12% and email click through rates were down during 2009.