Convio Releases Study on Online Marketing for Nonprofits

Austin, TX based Convio has released their 2010 “Online Nonprofit
Benchmark™ Study
”. This study was released by Convio as a guide for nonprofit marketers to get a better understanding of their online marketing efforts and also includes some really interesting data.

According to Convio, nonprofit web traffic grew from 2008 to 2009, but at a slower rate of 6%. This was a sharp change from double digit growth in previous years. Convio also found that conversion rates for nonprofits (visitors to newsletter subscribers) fell to 2.12% and email click through rates were down during 2009.

Twitter Is More Than Connecting

By Patricia Skinner

It has been said (too often) that Twitter is for connecting. And with over 6 million users it certainly is. But it’s for so much more than just connecting.

  • Can you learn on Twitter? Personally I think it’s one of the best places on the net to get an education on just about any subject you care to name.
  • Can you get traffic on Twitter? More than you can cope with if you’re prepared to invest a little time and a little of yourself.
  • Can you sell on Twitter? Yes, if you make the right moves.

It’s possible to connect up with your potential target market like no other place on the Web, if you only understand the way Twitter works.