By Rene LeMerle
For the best part of 2008, we heard the common tale of marketing budgets being shifted online, as companies sought affordable and measurable results. It seems the retail sector was no exception.
A report out by search management firm SearchIgnite suggests retail paid search grew 12% in Q4 2008, compared to 2007’s fourth quarter results. The growth trend was consistent across all the top three search engines (Google, Yahoo! and MSN).
Of the three months in Q4, Nov 2008 was the stand out, experiencing a phenomenal increase of 43%, which suggests retailers we going on the offensive to leverage Black Friday/Cyber Monday activity. Roger Barnette, president of SearchIgnite said: