SMX London Part 5 – Understanding the Needs of a Searcher

(GSINC‘s Gareth Davies couldn’t resist the lure of SMX London and took excellent notes while he was there. Part 1, Part 2, Part 3, Part 4)
understanding searcher needs at SMX panel profile photos

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Understanding the needs of a searcher
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On the morning of day two I made my way to the first session of the day. The first person up to speak to us was Gord Hotchkiss from Enquiro. Gord had a charismatic style and even though it was first thing in the morning, he knew how to engage his audience.

SMX London 2007 Conference Notes: Part 1

(GSINC‘s Gareth Davies couldn’t resist the lure of SMX London and took excellent notes while he was there. Part 1, Part 2, Part 3, Part 4)

On the morning of Nov 15th I headed down to the inaugural SMX in London held at the Hilton Metropole. The night before I had the rather dubious honour of staying in a cheap Bayswater hotel that had no internet connection, subsidence and only served up two thin pieces of cheese and bread for breakfast. So it was a joy to walk into the rather upmarket Hilton Metropole (and I vowed never to skimp on hotels again).