Measuring ROI: why we’re all doing it wrong

This sponsored post is by Majestic’s Marketing Director, Dixon Jones.

I read on Marketing Pilgrim the other day that a SEMPO survey had discovered agencies now found it harder, rather than easier, to measure ROI across almost every marketing channel than it was the year before.

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This is an alarming statistic, but not entirely surprising given that most businesses are now almost entirely reliant on an ROI tracking technology which is both free and owned by the company selling the traffic! I am talking of course about Google Analytics. It has become almost omnipresent, especially for non-enterprise level businesses. Using this as your main KPI tool of choice creates a number of inequalities for your stats. In short – we all need new tools!

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.

Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

MajesticSEO

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.

Trackur launches Senfluence.com: big data APIs, small price tag

senfluence-launch“Everybody’s talking Big Data, I don’t hear a word they’re saying….”

That’s how the song goes, right?

Well, if you’re SaaS developer you’ll be singing some kind of happy tune with news that Trackur is bringing its affordable APIs to more people. As chief bottle-washer, I’m pleased to share that we’ve today announced that our APIs for social media monitoring, sentiment and influence measurement will be available at Senfluence.com.

We made the decision to separate our APIs from our dashboard plans so that we can focus on building out API offerings that may not fit with our social media monitoring tools. At launch, Senfluence will offer two types of API:

  1. Full social media monitoring – give us a keyword and tap into millions and millions of fresh results via either JSON or XML

The top five ad exchanges every marketer should be using

What is an ad exchange?

An ad exchange is a type of online marketplace of unsold display ad space (belonging to sites or networks) which allows publishers and advertisers to buy and sell ad inventory automatically. It improves transparency and targeting by auctioning impressions in real-time between multiple bidders- allowing for publishers to get the best price on their space and for the advertiser to target the most accurate audience. Additionally, it reduces the cost of a middleman by making this a direct buy.

So… what are the top ad exchanges YOU should be using?

Have marketing channels become irrelevant?

Marketing ChannelsHow do customers connect with your brand? Do they use online channels, off-line channels or a combination of the two? Among the online channels, which ones are the most popular . . . and how are they accessed – by mobile, tablet or desktop? How does the in-store experience relate to online?

While it’s essential for you to know the answers to those questions – and more importantly, where your messaging performs well and who interacts with it – I challenge you to take that baseline knowledge and consider it in a new light.

I’d like you to think about how your marketing strategy might change if you thought less about channels and more about the overall customer experience you’re delivering.

Thanks to our Channel Sponsors

Thanks to our advertisers!We’d like to thank the following Channel Sponsors and advertisers for their support. Without them, there wouldn’t be a Marketing Pilgrim site, packed with fresh news and opinions.

Please consider these companies for your future needs.

  • SimilarWeb Pro – do you know where your competitors are getting their traffic?
  • SDL – are you fluent in the languages your customers speak?
  • ClickZ Live San Francisco – the premier digital marketing event.
  • AdLift – a niche Bay Area SEO Company focused on delivering digital marketing ROI.
  • AdClarity – helps online media buyers and planners uncover their competitors’ media plans.
  • Trackur – easy & affordable social media monitoring tools.

If you’d like to advertise with us, please get in touch. We have a number of great opportunities still available.

The Facebook backlash? The rise of private online journals

Journalate LogoThis past week I launched Journalate, an online private journal.

I had two reasons for building Journalate. First, I wanted a place where I could share and review my thoughts, ideas, prayers, and rants from any device–without worrying that they would be seen by the wrong person. Journalate was built to be secure, encrypted and private.

Secondly, as someone that has watched reputations self-destruct because of something that should not have been posted publicly, I figure there was a need for something that let you get your ____ rant off your chest. A safe place to express your (dis)pleasure with the events in your life.