Trackur launches Senfluence.com: big data APIs, small price tag

senfluence-launch“Everybody’s talking Big Data, I don’t hear a word they’re saying….”

That’s how the song goes, right?

Well, if you’re SaaS developer you’ll be singing some kind of happy tune with news that Trackur is bringing its affordable APIs to more people. As chief bottle-washer, I’m pleased to share that we’ve today announced that our APIs for social media monitoring, sentiment and influence measurement will be available at Senfluence.com.

We made the decision to separate our APIs from our dashboard plans so that we can focus on building out API offerings that may not fit with our social media monitoring tools. At launch, Senfluence will offer two types of API:

  1. Full social media monitoring – give us a keyword and tap into millions and millions of fresh results via either JSON or XML

The top five ad exchanges every marketer should be using

What is an ad exchange?

An ad exchange is a type of online marketplace of unsold display ad space (belonging to sites or networks) which allows publishers and advertisers to buy and sell ad inventory automatically. It improves transparency and targeting by auctioning impressions in real-time between multiple bidders- allowing for publishers to get the best price on their space and for the advertiser to target the most accurate audience. Additionally, it reduces the cost of a middleman by making this a direct buy.

So… what are the top ad exchanges YOU should be using?

Have marketing channels become irrelevant?

Marketing ChannelsHow do customers connect with your brand? Do they use online channels, off-line channels or a combination of the two? Among the online channels, which ones are the most popular . . . and how are they accessed – by mobile, tablet or desktop? How does the in-store experience relate to online?

While it’s essential for you to know the answers to those questions – and more importantly, where your messaging performs well and who interacts with it – I challenge you to take that baseline knowledge and consider it in a new light.

I’d like you to think about how your marketing strategy might change if you thought less about channels and more about the overall customer experience you’re delivering.

Thanks to our Channel Sponsors

Thanks to our advertisers!We’d like to thank the following Channel Sponsors and advertisers for their support. Without them, there wouldn’t be a Marketing Pilgrim site, packed with fresh news and opinions.

Please consider these companies for your future needs.

  • SimilarWeb Pro – do you know where your competitors are getting their traffic?
  • SDL – are you fluent in the languages your customers speak?
  • ClickZ Live San Francisco – the premier digital marketing event.
  • AdLift – a niche Bay Area SEO Company focused on delivering digital marketing ROI.
  • AdClarity – helps online media buyers and planners uncover their competitors’ media plans.
  • Trackur – easy & affordable social media monitoring tools.

If you’d like to advertise with us, please get in touch. We have a number of great opportunities still available.

The Facebook backlash? The rise of private online journals

Journalate LogoThis past week I launched Journalate, an online private journal.

I had two reasons for building Journalate. First, I wanted a place where I could share and review my thoughts, ideas, prayers, and rants from any device–without worrying that they would be seen by the wrong person. Journalate was built to be secure, encrypted and private.

Secondly, as someone that has watched reputations self-destruct because of something that should not have been posted publicly, I figure there was a need for something that let you get your ____ rant off your chest. A safe place to express your (dis)pleasure with the events in your life.

Competitive Intelligence For SEO – SimilarWeb PRO Review

Search traffic is the main pipeline for online marketers to draw traffic, whether it’s from paid or organic sources. Competition over keywords and SERP real-estate is fierce and constant and you have to adjust yourself to the ongoing changes of algorithms and policies by Google.

In order to be able to stay on top, online marketers are forced to use multiple tools, track competitors and optimize their paid and organic campaigns accordingly. This takes time and money and can be, at times, a bit frustrating. In this article we’ll go over 4 easy actions you can take, using the competitive analytics platform, SimilarWeb PRO, in order to make this process easier, faster and much more productive.

Win a trip to ClickZ Live San Francisco, including flights and accommodation!

Vine Your Way to ClickZ Live San Francisco

ClickZ are offering you the opportunity to win a Platinum ticket to ClickZ Live San Francisco (valid 12-14 August, 2014), and thanks to their friends at Expedia.com, they will also include flights (internal US only) and accommodation for the duration of the event.

Deadline is tomorrow at midnight (PDT) Wednesday, July 16th

Tell them the biggest challenge you’ve faced in digital marketing in a Vine video, using toys (because, being digital types, there must be some toys lying around you’re office somewhere! )

  1. Once you’ve created your Vine, simply Tweet it using the hashtag #DigitalMarketingChallenges.
  2. CZ will be displaying their favorites on the @ClickZLive Twitter feed and on http://www.clickz.com/static/digitalmarketingchallenges
  3. ClickZ Live will select the winner and announce it online on Monday, July 21st!