What do Family Guy, Lady Gaga and President Obama have in common? They’re three of just a handful of Facebook fan pages with more fans than Starbucks. The coffee giant has just crossed the 10 million mark making them the most popular brand on Facebook, beating out Coca-Cola by several million.
What’s the secret to their success? Media Post News says it’s a steady stream of promotions.
“Last July, it added 200,000 fans in one week through its Free Pastry Day promo, allowing fans to print out coupons for complimentary confections with a beverage purchase.
More recently, it used Facebook to run a “Taste Challenge” tied to the rollout of its VIA instant coffee, offering participants a free brewed coffee on their next visit and a $1 off a VIA purchase.”