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Social Networking Up 93% Since 2006

posted on March 3, 2009

Market research firm Netpop has released a new study today that suggests that social media is expanding at a fast pace. According to their findings social networking has increased 93% since 2006. This comes to no surprise to most of us that have followed sites like Twitter and Facebook that have seen unprecedented growth over the last couple of years.

However, one interesting statistic is that 54% of micro-bloggers post or “tweet” daily. Also 74% of the daily micro-bloggers are under the age of 18.

Apparently, 105 million Americans contribute to social media, but only 7 million are “heavy” social media users who connect with 248 people on a typical week.

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Report: 40 Million In The US Contribute to Social Networking.

posted on December 12, 2008

Netpop Research has released a report that says that around 40 million Americans contribute to social networking sites. 76% of all US broadband users actively contribute to social media sites, and 29% regularly contribute to social networks. (via)

Who are these social networkers?

Netpop tells us that the typical social networker is female (57% vs. 43%), between 18 and 29 years old, employed (55%) or a student (23%), and single (48%). Broadband users who don’t contribute to social networks are usually older, married (57%) men (57%).

People that contribute to social networks will spend on average of about $101 online, while the folks that aren’t a part of social networks spend around $80.

MySpace Vs. Facebook