Analysis of the Little Gordon Campaign for Caterer.com

By Kevin Palmer

One of my favorite things about social media is to see how marketers use it and to examine the strategies that are behind a campaign. Last fall Totaljobs Group Ltd ran a campaign for one of their properties Caterer.com. The concept of the campaign was a video series about Little Gordon (videos contain strong language), a play on the reality television show cooking host and star chef Gordon Ramsey. The campaign hit the right marks with these videos. They look really good, they are concise, they have a tinge of controversy but most of all they are funny.

YouTube Gets New HD Format

By Joe Hall

Well, it’s official, YouTube can now be seen in High Definition. What an awesome way to start the weekend! It wasn’t long ago that we reported on YouTube’s change in size. And now we are seeing what we assumed was right around the corner, is here!

The change also comes as YouTube announces more and more deals with professional content providers including CBS and MGM.

Surprisingly YouTube’s new HD format looks phenomenal! Some are even saying that it surpasses the quality found from rivals such as vimeo. I will admit that I am not a good enough judge of quality to say if that’s true. But I can say that it looks great to me.

An Interview with SMM Guru: Brian Chappell

By Joe Hall

Brian will tell you that he doesn’t call himself a guru, but in my opinion, others should. Last week, I came by a video on IM Broadcast that caught my attention. In this video social media marketer, Brian Chappell, responded to people that claim they are Social Media Marketing Gurus, but in reality they lack any real experience. Brian’s video reminded me about the constant discussion in the SEO community about fake SEO’s. I wanted to get a better understanding of what exactly successful social media marketing looks like, so I asked Brian if he would be willing to answer a few questions for the Marketing Pilgrim community.

Here is my interview with Brian Chappell (an active member of the SEO community, works at Ignite Social Media and blogs at BrianChappell.com)

Hulu’s Users Want Longer Ads

By Joe Hall

If you are a frequent user of Hulu, like I am, then you are aware of the 30 second ads that are placed intermittently through our favorite programs. However, Hulu has been experimenting with ad placement for quite some time now and has recently released their findings that 88% of those polled would rather watch a two minute ad before the program begins with no other ads following, then the typical 30 second bits through out the program.

It appears that Hulu’s creative ad placements and options are paying off. According to a report last month that states that Hulu will soon surpass YouTube in ad revenue.

Hulu also states that the high opt-in rate for longer ads is a sign of possible increase in ad engagement. Giving the user more choices only increases their wiliness to engage, right?

The Impact of Video on E-tail

There were a few presentations from Internet Retailer about video that piqued my interest. Dave Witzig from ShopNBC discussed the impact of video on their highly successful ecommerce site and made some very strong statements that should be of interest to everyone.

1) Product videos should be your focus. ShopNBC has 6,000 1-3 minute product videos (representing half of their total SKUs). Focus on these videos primarily before going into other areas.

2) Customers that watch videos convert at twice the rate of customers who do not. Yes, you heard that right. That being said, he did not say what percentage of customers watch videos.

Because of the growing broadband penetration, video is becoming more and more mainstream. In fact, Witzig said that watching video online is now the fastest-growing form of consumer entertainment.