Michael Stebbins—Market Motive
Whilst not technically a session I was fortunate enough to hear Michael Stebbins of Market Motive present a little mini-presentation in the Expo hall, which grabbed a lot of people’s attention. I was away from my laptop but managed to type up notes on my iPhone.
His presentation was titled: 15 stupid things you can do to your website:
2. Using stupid keywords—ones that are too competitive or no one is searching for. Michael suggested picking mid-range keywords and work your way up.