By Peter Young
Social Media is a name on many peoples” onclick=”return TrackClick(”,’%2F%2Fwww.coneinc.com%2Fcontent1182′)” list, and a channel on many advertisers” onclick=”return TrackClick(”,’%2F%2Fwww.coneinc.com%2Fcontent1182′)” marketing plans – however – as many advertisers have recently found – it may not necessarily be the most effective channel in terms of direct response.
Certainly the research would suggest the potential traffic is there. Research suggests that around 60% of Americans use social media sites, with around three quarters of this figure visiting a site at least once a week. That by itself would suggest that there is a significant branding opportunity alone via social media sites, so what are the problems?