13 Quotes of Note From SMX London

SMX hit London this week and Marketing Pilgrim writer Gareth Davies was on hand to capture 13 of the most notable quotes by this year’s speakers. So here they are.

1. Why does page speed matter?

“Because Google has announced – let’s make the web faster”

Richard Baxter – Seo Gadget

2. Twitter advertising

“Promoted Tweets with no targeting cost…$80,000 a day!”

Martin Macdonald – OMD Group

3. Bing

“Bing sucks at broad matching. Don’t expect Bing to recognise broadly matched synonyms like Google”

Daniel Ruby – Chitika

4. FaceBook

“Facebook exists to keep people on Facebook…they only give lip service to Bing”

Daniel Ruby – Chitika

5. Bing/ Yahoo traffic

SMX London – Converting Paid Traffic & Search Engine Stats

Analysing and Converting Paid Traffic

paid-traffic-andy

Andy Atkins-Krüger – WebCertain

In his session Andy looked at the range of ways both a PPC and organic SEO a campaign could be broken down to measure how effective each stage was performing. Aspects such as number of visits, pages views, dwell time and bounce rate were all seen as important elements to measure.

Andy also suggested that rather than take the traditional approach of looking to only improve the final stage of the shopping funnel (i.e. optimising the buy page) improving who gets onto the website in the first instance was equally important.

So to recap, whilst people typically look to the shopping cart for initial conversion improvement—Andy advocated starting at the other end of the chain and at keywords.

Yahoo Overhauls Image Search Preview Pages

By Peter Young

With Google announcing a number of changes recently the noise from the other search engines,  or lack of it, has been noticeable. It is therefore good to hear Yahoo announce a range of improvements to its image search preview pages, with the hope that these should make the pages easier to use.

The changes to the image search preview pages are immediately obvious on entry, with the now familiar (sleeker in Yahoo’s words) navigation interface which includes:

  • Search box with the now familiar search assistance
  • More image search results within the preview facility, which allows greater browsing between results
  • Suggestions based on queries from other users making similar searches

New Results pages

The Old Results pages

Optimising Images for Search Engines – SMX West

The following is a special report from SMX West 2009.

Peter Linsley—Google

google-image-search-454w

First up Peter Linsley of Google ran through some of the concepts behind Google images and also factors that may influence ranking of images on Google which included some of the following:

  • Number of referring sites—so whether the image is used on more than one website is a key metric in Google’s ranking Algorithm.
  • The text around the image and the kind of words contained is also a factor taken into account by Google.
  • Also placement of image—and whether it is above the fold

Peter also suggested that other dynamic features were in play. For example can a user comment on the image via a comments box? Or whether the image could be rated somehow.

Is Search Weathering the Recession Storm?

By Peter Young

Depending on who you decide to subscribe to it appears to have been a bit of a mixed bag for search spend during the final quarter of 2008. Recent reports by both Covario and Efficient Frontier have both released slightly differing reports on how search has fared, however there is one consistency that seems to be common to be both—search in comparison to nearly every other channel appears to be holding its own, in what can only be described as extremely trying times.

According to a report by online analytics firm Covario, search spend actually ‘surged’ during the final quarter of 2008, 43% YOY increase over the same period in 2007—a 7.2% gain over 3rd quarter 2008 spending. Such figures are all the more impressive given the circumstances experienced during the latter part of last year. It however should be noted this report was based on 12 of Covario’s U.S.-based high tech and consumer electronics customers—and thus is fairly limited in terms of scope.

Digg’s Lack of Ad Targeting is Hurting Revenue

By Trisha Lyn Fawver

Will they or won’t they sell social news site Digg?  It’s been on the rumor mill for years, whether it’ll sell to Yahoo or Google, no one can tell.  But I can tell you one thing – you can’t sell a sinking ship, and with Digg’s Miserable Business as reported at Silicon Alley Insider – they might need to launch a life boat or two.

I’d hope a site with the advantage of having over 20 million unique visitors each month would be apt enough to monetize the site wisely, but it seems with their recent losses in the millions of dollars, they’re certainly not making themselves attractive for any acquisition offers.  Here are the numbers BusinessWeek got a hold of: