Analysis of the Little Gordon Campaign for Caterer.com

By Kevin Palmer

One of my favorite things about social media is to see how marketers use it and to examine the strategies that are behind a campaign. Last fall Totaljobs Group Ltd ran a campaign for one of their properties Caterer.com. The concept of the campaign was a video series about Little Gordon (videos contain strong language), a play on the reality television show cooking host and star chef Gordon Ramsey. The campaign hit the right marks with these videos. They look really good, they are concise, they have a tinge of controversy but most of all they are funny.

YouTube Gets New HD Format

By Joe Hall

Well, it’s official, YouTube can now be seen in High Definition. What an awesome way to start the weekend! It wasn’t long ago that we reported on YouTube’s change in size. And now we are seeing what we assumed was right around the corner, is here!

The change also comes as YouTube announces more and more deals with professional content providers including CBS and MGM.

Surprisingly YouTube’s new HD format looks phenomenal! Some are even saying that it surpasses the quality found from rivals such as vimeo. I will admit that I am not a good enough judge of quality to say if that’s true. But I can say that it looks great to me.